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Are Blogrolls Still Popular?
When I first started blogging, blogrolls were extremely popular. They were the latest phase… everyone emailed each other for blogroll exchanges. Soon Google stepped in and slammed their fists down and said that blogroll exchanges were BAD! But honestly, I don’t think most bloggers were doing blogroll exchanges towards increasing backlinks. In fact, I question how many bloggers even know what a backlink is.
Often most bloggers who did blogroll exchanges did so because they just wanted to get exposure and additional traffic. They didn’t do it to because they wanted to rank better in search engines. So where does the blogroll stand today? Are they still popular? Do people still do blogroll exchanges? I’ll admit, over the last TWO years, the number of emails I receive asking for blogroll exchanges had dwindled down to almost zero.

Garry Conn asked this questions on January 6th, 2009.
Posted in: Marketing. Also try searching: BackLinks, Blogroll, Blogroll Exchange, Google Webmaster Guidelines, Link Exchange
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7 Answers To This Question
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Date/Time: 1-6-2009 20:33:53 Reference: #1917
I agree that they are/should be used more to gain some exposure and traffic rather than search rankings. At the same time, I think people should not get carried away and have 100+ sites in their blogroll.
If you’d like, I could send an email asking for a blogroll exchange
Date/Time: 1-6-2009 23:49:04 Reference: #1923
Date/Time: 1-7-2009 11:48:23 Reference: #1948
Date/Time: 1-7-2009 00:04:18 Reference: #1928
Many people pretend to hide these things, but actually these days everyone tries to exchange blogrolls only for the purpose of backlinks and nothing else. No one expects loads of traffic from referral blogs.
Date/Time: 1-13-2009 03:08:57 Reference: #2428
Date/Time: 1-13-2009 07:08:25 Reference: #2458
Date/Time: 2-1-2009 11:41:19 Reference: #4717
That said I want traffic and I hope it helps me, but the answer is still the same as anyother business. Take care of your customers and they will take care of you.
just my two cents