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How do you know when you have adsense smart pricing?

I’ve been starting out on building niche blogs monetized solely by adsense since october. For the past few days, all my CPC from my blogs dropped from quarters to a mere cents (adcents?). Is my adsense being smart priced? How do I get my old CPC back?

DittoRahmat asked this questions on January 14th, 2009.

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5 Answers To This Question

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Question answered by: Garry Conn

Date/Time: 1-14-2009 05:10:40 Reference: #2648

Did you make any changes to your site? Did you implement new code on your site? Did you change any behaviors typical of what you have done over an average period of time (example… did you slam out 15 posts in one day where typically over the last six months you only publish one per week)? Did you change topics all of a sudden? Did you write about a topic that typically generates PSA’s rather than actual ads? Something has to change in order to cause the drop. The question is: can you trace back your steps in order to find where the problem originated?

Question answered by: Ditto Rahmat Subscribed to comments via email

Date/Time: 1-15-2009 08:14:01 Reference: #2792

Hi Garry,

Sorry for the delay response. The internet in office was quite shitty so I had to run to an internet cafe to reply :)

My posting frequency varies from 4 times a day (a tech blog) to 4 times a month (a niche blog related to my offline job). I didn’t touch the blog at all, in fact I stopped posting to it from christmas until new year (I was having a vacation). After I come back, I checked the stats, and the CPC was dropping.

For the past few days, the CPC has been going up (to its normal range, quarters) and plunge back to mere cents.

As for the ads, none of them displays PSA (Public Service Ads?). As for MFA sites, I haven’t checked them. Should I check it one by one (continuously refreshing the page and clicking them myself) ? Would it be considered fraud if I click them myself?

Currently I stop touching my blogs because I’m afraid of making the CPC price worse. What should I do now? Should I change placement of the ads? or the format?

Currently I’m using a simple 2 column wordpress theme with right sidebar, with 338×260 ads below the post title and and 160×600 on the sidebar, text ads only (no image ads).

Sorry for the long questions. Please be bear with this newbie :)

 
 
Question answered by: Big Blogger Subscribed to comments via email

Date/Time: 1-15-2009 02:13:51 Reference: #2759

What stands PSA for ?

Do Adsense hate changes so much ?
Even if you change posting frequency ? How should that harm a search engine and their advertisers ?

Question answered by: Nick Subscribed to comments via email

Date/Time: 1-15-2009 21:22:28 Reference: #2886

Here, this is direct from Google:

Public service ad (PSA)

PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs.

source: https://www.google.com/adsense/support/bin/answer.py?answer=32745

 
 
Question answered by: nishu

Date/Time: 1-15-2009 02:26:39 Reference: #2762

May be you are displaying ads on your niche website which are leading to some MFA site. Normally such sites will have high click through and less cost per click. Try to filter such sites using adsense competitive ad-filter.

 
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